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Afghan Made Coca - Cola in Kabul |
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Sunday, 29 January 2006 |
Kabul, Jan 29: Afghan-made Coca-Cola hit the streets of Kabul today as distribution started from a USD 25 million plant that represents one of the most significant investments in the war-torn country since the ouster of the Taliban.
Brand new red and white trucks fanned out across the city to distribute the Afghan-made Coca-Cola, Fanta and Sprite, which the franchisee is hoping, will squeeze the Iranian and
Pakistani versions off the shelves.
The first distribution precedes an official launch expected in the Islamic New Year which starts in March.
"I believe in the future of Afghanistan - that is why I put my money in Afghanistan," said Habib Gulzar, partner in the franchisee, Habib Gulzar International.
"The economy is getting better... We believe this is a good investment and Afghanistan has the potential for more investment," Gulzar told a news agency.
The high-tech factory is expected to employ over 300 people, with each job projected to create another 20, he said.
Shopkeepers expected good sales from the drinks, which should be cheaper than the average 35 Afghani (less than a USD) for one litre of the imported product.
"People have already been coming here and asking for
Afghan Coke," shopkeeper Sher Haadi said.
With the capital still unable to provide its residents with basic facilities, including a few hours of electricity every two days, the new plant includes its own well, generators and waste water treatment system. |
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Last Updated ( Thursday, 02 February 2006 )
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